Pre-Listing Staging Advice By An Industry Expert
Owner-Occupied | Seasonal Homes
More than 95% of homebuyers start their search online and they form an opinion in just seconds while swiping through listings. You only have one chance to make a first impression, making it absolutely crucial for your property to be both camera-ready and showing-ready before it hits the market. Staging helps minimize flaws, highlights your home’s potential, and can ultimately lead to faster sales and potentially higher offers.
This is especially true for dated and owner-occupied homes, which are competing against brand-new or fully remodeled and staged properties. You don’t need to completely renovate your property to attract top offers.
Drawing on my two decades of experience, I provide a prioritized list of strategic, cost-conscious cosmetic improvements tailored to your budget—helping you make the most impactful updates without unnecessary expense.
Let’s be real.
Walking into someone’s home and giving honest, effective pre-listing staging advice isn’t easy.
Hire a pro.
Meet Ilaria
Ilaria has established herself as one of the industry’s most successful and sought-after staging experts, renowned for her exceptional ability to create spaces that captivate even the most discerning buyers—efficiently, seamlessly, and cost-effectively.
Her career began in New York City in 2005, where she quickly became the go-to specialist for luxury real estate staging. Over the years, her company has partnered with leading brokers, developers, and real estate firms across the United States.
To date, Ilaria has personally directed the staging design and creative vision for more than 100,000 luxury properties, including multiple estates valued at over $50 million. Her work has been featured in prestigious publications such as The New York Times, The Wall Street Journal, The Chicago Tribune, House Beautiful, Homes & Gardens, and Architectural Digest.
Today, Ilaria specializes exclusively in pre-listing consultations in Scottsdale and the surrounding areas, where she has lived for the past decade. With strategic guidance and a refined design eye, she helps home sellers and real estate agents prepare properties for maximum market impact, faster sales, and higher return on investment.
20 + Years In Luxury Staging
Over 100,000 Staged Properties
Testimonials
“Ilaria transformed a rather bland, empty apartment on Park Avenue into a true designer showplace. Thank you for your great sense of style and taste!”
— John Burger, Managing Director, BHS, New York, NY
“I sold a property that Ilaria staged the first day it was on the market. The apartment had been on the market with another agent for months. Ilaria’s staging made all the difference. She has fabulous taste, and an unerring eye for scale, proportion, furniture arrangement, color, and style, all the while listening to the type of buyer a particular property would attract. Ilaria is totally committed, works very hard, is extremely energetic, and fastidious down to the last detail. Ilaria’s turnaround time for staging a property is the fastest in the industry.”
— Louise Beit, Senior Vice President, Sotheby's International Realty, New York City
“Beautiful interiors! Thank you, Ilaria, I had seven showing requests the first two days on the market. A vacant room rarely gets noticed. Your selection of furnishings also gave this pre-war apt a fresh look - great job!”
— Linda Shaughnessy, SVP Sales, Sotheby's International Realty, Chicago, IL
Pre-Listing Home Staging Consultation
This comprehensive 90-minute pre-listing consultation is designed for owner-occupied homes and furnished vacation properties, helping them look their absolute best before going to market. Today’s buyers want homes that feel truly move-in ready. Drawing on over two decades of experience, I create a prioritized, budget-conscious plan of strategic improvements that deliver the greatest impact for your investment.
During the consultation, I walk through your home room by room, providing practical, cost-effective recommendations focused on what today’s buyers care about most. Guidance is tailored specifically to your property and may include curb appeal and outdoor spaces, furniture placement, decluttering and organization, lighting, paint color selection, and strategic cosmetic updates—all designed to elevate your home’s presentation while respecting your budget and timeline.
Following the consultation, you’ll receive a detailed written report with clear, actionable next steps. The report includes prioritized recommendations, furniture layout plans, a curated shopping list to complement your existing furnishings, a list of décor or furniture to remove or store, and suggested repairs—giving you a complete roadmap to prepare your property for market with confidence.
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